Bel Australia

Bel Group are a 150 year old Iconic French cheese manufacturer, employing more than 12,000 staff Bel has 30 active production sites and sells in over 30 countries world wide. Bel’s team in Australia represent unprecedented growth for Bel Group world-wide and engaged Jackett Agency to assist them with all manner of brand and packaging projects.

Bel Australia

Collateral

Creative

Design

Packaging

Brief

Bel Australia’s Marketing team jointly engaged Jackett to assist with all manner of promotions throughout all facets of Bel’s product offering. Often time-critical, be it renders for POS, product packaging design or digital asset management, Jackett worked with Bel to generate positive communication outcomes for a busy, proactive, and dynamic Marketing Team.

The outcome

Jackett’s role was to generate renders, POS collateral, and supporting information that communicated the desired campaign message to stakeholders and consumers alike. Jackett continued to create assets that reflected the brand’s local identity and assisted Bel in delivering superior growth in sales and generating new consumers into their category.

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