Atherton
With the experience of more than 130 years of innovation and technological design, Atherton is a world leader in Australian made sterilization equipment and infection control products for the hospital, medical and scientific industries.
Hippo Promo
Jackett was tasked with producing a series of promotional videos for Atherton's product range. This video, specifically highlighting the Hippopotamus, Platypus & Tiger Sterilizers, serves a dual purpose, promotion and instructional use during events and training programs.
Atherton
Banner Advertisements
Branding
Collateral
Creative
Design
Digital
Signage
Strategy
Photography
Video
Brief
Jackett was approached by Atherton in September 2018 to pitch for their re-branding. Jackett won the pitch and has continued to work with Atherton to this day. We were the first Design Agency to work with this 135-year-old business as growth had been purely organic up until then. With many international players now in the same marketplace the time was right to expand Atherton’s horizons.
Outcomes
Since the inception of its revitalised brand strategy, Atherton's progress has been nothing short of remarkable. The reinvigorated brand identity has permeated every facet of Atherton's presence, leading to a comprehensive and impactful overhaul.
Atherton's brand story, reflective of its core values and aspirations, has seamlessly cascaded across the nation. The strategic integration of the new brand into every facet of Atherton's operations speaks volumes about its commitment to consistency and excellence. With all 150 vehicles proudly adorned with the new brand (and consistently being upgraded), each journey becomes an embodiment of Atherton's refreshed identity. Moreover, the visual transformation extends to every office site across various states, breathing new life into their physical presence and fostering a sense of unity.
The digital realm, too, resonates with the brand's renewed vibrancy. The launch of a new website marked a pivotal milestone, aligning seamlessly with Atherton's brand strategy. A virtual window into their world, the website echoes their commitment to modernity, user-friendliness, and strategic storytelling.
The collaboration between Atherton and Jackettis far from a one-time endeavor; it's an ongoing narrative of evolution and growth. As Atherton expands its horizons, Jackett continues to play an instrumental role. With a Tone of Voice that echoes their values and aspirations, additional marketing collateral emerges, each piece a testament to the partnership's enduring synergy. This collaboration not only perpetuates Atherton's visual transformation but also stands as a living testament to the dynamic interplay between design and brand strategy.
Through the lens of collaboration, Atherton’s brand now stands proudly across vehicles, office sites, and digital spaces, while Jackett Agency's ongoing involvement serves as a compass guiding the narrative of its brand's evolution.