Atherton Wall Paper Graphic
Atherton Wall Paper Graphic
Creative Direction
Development
Design
Photography
Brief
Inspiring Innovation: Atherton's Journey in Design, Manufacture, and Technical Mastery
Jackett was asked to create an inspiring internal wall graphic within Atherton's corporate office that captured the essence of their design, manufacturing, and technical prowess. The graphic had to motivate both staff and clients by showcasing their commitment to innovation, excellence, and transformative solutions.
Outcome
The wall graphic transports viewers into Atherton's world of innovation, where design meets technical ingenuity. The composition is a dynamic blend of striking imagery that underscores their multifaceted capabilities. A large, central photograph depicts a skilled artisan at work, embodying the meticulous craftsmanship that defines Atherton’s brand. Surrounding this focal point, a collage of images chronicles the journey – from raw materials to intricate wiring, precision manufacturing processes, and the final, exceptional products.
The 2.8 x 8-meter wall graphic not only reflects Atherton's commitment to excellence but also serves as a conversation starter, instilling pride in staff and leaving a lasting impression with clients. It evokes a sense of awe and admiration for the brand's journey, encapsulating its blend of design artistry, technical expertise, and manufacturing excellence. Through this graphic, Atherton's office space becomes a canvas that narrates their story of innovation and success while adding a splash of colour to their workplace.