Willow Architecture + Design
Willow wanted a “crisp, clean, modern look. The brand had to relate to their targeted Melbourne Bayside audience and reflect the firms existing workflow and ethos.
Driven by the desire to create an enjoyable process from start to finish, quick and effective at resolving any issues, Willow wanted a design that sent a message to their clients, conveying a feeling that Willow Architecture would achieve their dreams and vision for their new home or building in a collaborative and personalised way. Jackett researched aspirational Architects within the Bayside Area, worked with Willow to better understand their strengths and identify opportunities before commencing conceptual artwork & Design.
Jackett created an elegant logo incorporating the ‘wisp’ of a willow by choosing a San Serif font with both fine criss crossed details and strong bold lines representing the branches. This dovetailed into Willow Architects mantra of finely crafted unique architecture designed for life.