Brief 

Jackett were approached by Atherton in September 2018 to pitch for their re-branding. Jackett won the pitch and have continued to work with Atherton to this day. We were the first Design Agency to work with this 130 year old business as growth had been purely organic up until then. With many international players now in the same marketplace the time was right to expand Atherton’s horizons.

Outcomes

Atherton have since rolled out their new brand across Australia with all 150 vehicles, office sites in every state and a new website reflecting the new brand strategy. Jackett are still working closely with Atherton in rolling out additional marketing collateral using their newly established look and Tone of Voice.