BTB Fitness
BTB Fitness (Be The Best Fitness) are a start-up personal training studio in the South eastern suburbs of Melbourne. Jacob offers a hands on approach to personal fitness with his tailored program ensuring that his clients set and achieve their personal targets without injury or dramatics.
BTB Fitness
Branding
Collateral
Creative
Design
Digital
Strategy
Brief
Jacob wanted a “crisp, clean, modern look. No one flexing a bicep in the background”. The brand had to relate to his target clients who vary in age group from teenagers to the elderly. Working with everyday people looking to change their lives for the better, BTB Fitness needed to be about working with people to discover a fitter and happier version of themselves. With a strong emphasis on no comparison to others, BTB Fitness wanted to assist people in pushing forward to reach their personal full potential while having fun in the process.
The outcome
Jackett worked with BTB Fitness, creating several brand concepts and honing the design to fit Jacobs brief and feedback. From the 6 originally presented logos and rationales, the final version adopted a single diamond (Hexagon) to encapsulate Jacob’s holistic approach to client wellbeing while still reinforcing a focus on building and maintaining physicality and mental rigor. The colour represents clarity like clear aquamarine waters we all long for but have to strive to find.